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Anyone is unaware of the term mass media. Daily we use mass media sources to learn the latest domestic and world news, find necessary information, to entertain or to listen to the weather. The importance of the media at present is immense. Mass media shape and form buying decisions, feature new goods and services, educate and make us think. Mass media play a significant role in forming and reflecting public opinion, connecting people and the world.

The media have a strong social and cultural influence on society, since it can reach a wide audience. They comprise four major sources: TV, press, radio and the Web. Each has its own characteristics and functions.

Everyday millions of papers and glossy magazines are published around the world. The list of them seems endless. There are different national and local newspapers, dailies and weeklies, broadsheets that cater to the better educated readers and tabloids that sell to a much larger readership. Some newspapers cover mainly politics, financial and commercial issues; whereas others cover upon human interest stories.

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